The Career of young women with cultural diversity

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Interview with Communications Manager Basma Lahmine 

  1. Who is Basma Lahmine?

I am Basma Lahmine, Moroccan, born on June 03rd 1988 in Rabat, HR Communication Manager. Regarding my academic background, I graduated from Al Akhawayn University with a “Bachelor of Business Administration” specializing in Finance and Marketing. During my bachelor’s degree, I had the opportunity to continue my studies for a semester at Willamette University in the United States as part of an exchange program. After obtaining my bachelor’s degree, I was able to join Brunel University in London for a Master of Science in Marketing. On a personal level, I can consider myself a Passionate about travel, cultural diversity and volunteering. 

2.) There are many international stations in your CV.

What is the reason for this?

First at all, studying at Al Akhawayn University in Morocco has already allowed me to develop skills in a multicultural context and acquire a great open-mindedness. As a natural step to move forward with my academic path I chose to continue my studies in Brunel University in London. Indeed, an experience abroad is very useful because it allows you integrating into new cultures and enrich yourself both professionally and personally. 

3.) What were the milestones of your career?

As a Communication Professional at “Siemens Gamesa Renewable Energy”, a worldwide leader in the industry of renewable energy, I developed a solid experience in external & internal Corporate Communication. For instance, I contributed to the development and follow-up of different B-B marketing communication activities for the inauguration of the “First Blade Factory in Africa & the Middle East” in Tangier, Morocco. On the other hand, I have been engaged in the creation of Women for Women In Need “W4WIN” initiative (created by females of Siemens Gamesa, Siemens S.A and Siemens Healthineers) that aims to improve women’s lives. Currently, as an HR Communication Manager at “SQLI Digital Experience”, a European digital services company present in 13 countries worldwide, I continue to enrich my professional experience in a multicultural context in both internal and external communication as well as the development of Employer Branding. 

4.) What is your job now?

Currently, I am occupying the position of HR Communication Manager at SQLI Digital Experience in Rabat, Morocco. This allows me to embark on daily challenges to develop and perform different tasks in a stimulating work environment. I am mainly in charge of the development and implementation of communication strategies. Also, the management of internal communications (internal events, emailing, newsletters, surveys…) and external communications (social media, strategic forums & events, memberships.). The development and monitoring of the budget of the communication department.  In addition, the development and implementation of social activities. 

5.) What are your goals?

I am eager to keep developing my knowledge in the marketing communication sector and continue to take on new challenges. Also, I hope to take up any leadership opportunities that would allow me to head projects and adopt efficient methods to surpass my set targets. In the long term, I aspire to become known as an expert within the field.

6.) How has the role of women changed in Morocco?

Over the past twenty years, Morocco has made significant progress in the way women should be considered, within the family as well as in professional and collective living spaces, upstream with the major societal transitions initiated, which saw contemporary Moroccan society moving from a traditional structure to a structure, in which women have managed to empower themselves, both politically and economically.

On the other hand, Morocco has placed women among the priorities of institutional reforms in Morocco, thus a remarkable process of modernization of the status of Moroccan women has been carried out; and the need to promote the role of women and open-up prospects for their participation in decision-making and representative institutions.

Thank you Basma

Interview: Dr. Thomas Isenburg

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